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The Diabetes Educator, Vol. 33, No. Supplement 6, 179S-184S (2007)
DOI: 10.1177/0145721707304172
© 2007 American Association of Diabetes Educators; Published by SAGE Publications

FEATURES

Move More Diabetes

Using Lay Health Educators to Support Physical Activity in a Community-Based Chronic Disease Self-Management Program

Melissa L. Richert, MPH, Alison Jones Webb, MA, Natalie A. Morse, BS, Mary L. O'Toole, PhD and Carol A. Brownson, MSPH

From Saint Louis University School of Public Health, St Louis, Missouri (Ms Richert); MaineGeneral Health, Waterville (Ms Webb, Ms Morse); and National Program Office of the Robert Wood Johnson Foundation Diabetes Initiative, Division of Health Behavior Research, Washington University School of Medicine, St Louis, Missouri (Dr O'Toole, Ms Brownson).

Correspondence to Melissa L. Richert, MPH (richertm{at}slu.edu).

Purpose

The purpose of this article is to describe Move More Diabetes (MMD), which is used by Lay Health Educators (LHEs) to promote physical activity and improve diabetes self-management among individuals with type 2 diabetes.

Methods

Move More Diabetes used social marketing strategies to choose and segment the target audience, develop messages, and determine message delivery. Based on market research results, MMD chose natural peer support from LHEs as the main intervention strategy.

Results

Move More Diabetes built a sustainable volunteer network of 35 LHEs who recorded 1500 contacts with enrollees from 2004 to 2006. Participation improved when the program was not specific for diabetes.

Conclusion

The MMD program demonstrated benefits of partnership and natural peer support and the utility of social marketing in planning and implementing a community-based chronic disease self-management and physical activity promotion program. This low-cost program can serve as a model for other rural communities interested in increasing physical activity to address chronic disease.


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The Diabetes Educator, June 1, 2007; 33(Supplement_6): 216S - 224S.
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